If you're doing everything you can to get the word out about your nonprofit organization's next fundraiser, hanging a vinyl banner is a great way to advertise. Of course, you'll want to make sure it gets hung in a high-traffic area, but you'll also want to make sure it catches the attention of passersby. Here are four tips to help you design the perfect, attention-getting banner.
1. Make Sure the Banner Is Big Enough
If you'll be placing your vinyl banner outside, you may want to consider getting an outdoor standard-sized banner, which is 3 ft. X 10 ft. If you want your sign to be vertical, you should not go smaller than 4 ft. X 10 ft. You'll need to know where you're going to hang it first before deciding whether you need a horizontal or vertical banner.
Making your banner big enough is one of the best ways to make sure people notice it. Indoor banners can be the same size, but if you need a custom-sized banner to fit a specific spot, most printers will be able to accommodate you.
2. Make Sure the Text Is Readable
If your banner is large enough to catch people's attention, but the text is hard to read, that's a huge problem. Some design tips to ensure the text is readable include:
If you're hoping your banner will catch people's attention from a distance, it's especially important to make sure the text is readable.
3. Make the Content Clear and Concise
Besides using readable text, you should only include information that is absolutely necessary. If the sign contains too many words, people probably won't bother reading it. On average, human beings have an attention span of only 8 seconds, which means you won't have a lot of time to ensure they read all the information on your sign.
4. Use Only High Quality Photos and Graphics
If you want to include your logo, or any other kind of graphic or photograph, you'll want to make sure it is high-quality. To ensure they aren't going to come out looking fuzzy or blurry, all of your graphics should be at least 300 dpi.
If your banner is large enough, the text is readable, it contains only the most important information, and you use high-quality graphics, your banner will help make your fundraiser a huge success.
For more information, reach out to companies like Davis Sign Co.